Banners are one of the most useful marketing tools of all time. For centuries, small and large businesses alike have used banners to promote their brands. Place them outside your store and they will attract shoppers. Place them in crowded areas and more people will learn about your brand. Marketers love banners because –
- They give their brands more visibility which in turn leads to more sales.
- Marketers have the chance to add all types of high-definition graphics & animations to their banners.
- Store owners use banners to establish brand presence in specific communities and localities.
- Customers love reading banners outside stores because they teach them about new products, services, etc.
- Durable banners made of synthetic materials last for decades. Business leaders can set them up indoors or outdoors and forget about them. Rain, sunlight, or air pollution – nothing causes extensive harm to high-quality banners.
So, any business can get brand exposure if they invest in high-quality banners, right? Well, not quite. While it’s true that the standing banner is an effective marketing tool, exactly how effective it is, depends on the design. The better your banner’s design, the better it will do for your brand. So, how should business owners design their banners? Let’s explore.
How Branding Experts Design their Banners
Top branding experts use colour theory to determine their banners’ designs. Colour theory is essentially the science of how different colours impact our emotional responses. Can specific colour combinations persuade us to trust certain brands or products more? Yes. According to recent studies –
- The average person makes subconscious judgments about products, brands, and marketing materials within 90 seconds of the first viewing.
- 90% (or more) of these judgements are rooted in the items’ colours.
- Almost everyone agrees that certain colours have specific impacts on their minds. For instance, light blue has a calming effect on the mind whereas the colour red evokes passion.
If your banners feature the right colour combinations, they can influence customers to think positively about your brand. Even better, the right colours can make them want to shop from your store. Here are four colours that you can add to your banners. Learn what psychological impacts these colours have on peoples’ minds to make the right “colour decision” for your banner.
- Red: Want your banner to create a sense of urgency? Make the colour red feature prominently across your banners. Red-coloured banners work the best when businesses are promoting sales, discounts, etc.
- Green: Most people associate this colour with health and nature. So, if your brand has anything to do with eco-conservation, use green-coloured banners to share that information with target customers.
- Purple: Royalty, wisdom, and class – the colour purple evokes these types of emotions. So, using purple-coloured banners will make shoppers think highly of your brand.
- Blue: Want to build brand trust? Want to encourage more people to trust your brand? Using the colour blue in your banners may help. This colour is associated with tranquillity, reliability, and calmness.
Use a variation of these colours in your banners to get the best results!
