If utilized correctly, corporate events can be a very powerful tool used to fulfill a whole slew of different purposes. No matter whether you want to throw a team-building event, celebrate some milestone, bring strengthen your professional network, or announce a new product, corporate events will create an excellent backdrop you will use to engage the audience and see your goals through.
But, as you can see we have a big ‘IF’ looming a huge shadow over this topic. The events that are not properly put together can end up being expensive slogs with no hope of engaging the audience.
Let us take a look then at a couple of tips that should help you avoid such an outcome and launch your next event right into the stratosphere.
Set A Clear And Measurable Goal
Any successful venture needs to have a clear, precise, and measurable goal waiting at the finish line. The corporate events are really no different. So, if the purpose of your event is, for instance, to launch some new product or service, be sure to have a very clear idea about just how many people need to schedule the meeting or the product test before you close the doors to the visitors.
Once you have these main goals set, you can start working backward toward the more specific tools and strategies you will use to get there.
Make A Decision About The Audience
People organizing corporate events usually work under the impression that more is better so they try to make a strong impression by inviting a huge number of people who don’t want to be there. So, do your best to aim for quality instead of quantity and keep the invitations limited only to the people who make your target demographic and attendee’s persona profile. If you are, for instance, launching a tech startup in Australia aim for the urban Millennial crowd and choose the venue in some of the metropolitan areas.
Pay Attention To The Size Of The Venue
Failing to properly assess the size and the type of venue you need is the easiest way to burn money and turn an otherwise promising idea into a sinking ship. Here is a little breakdown that should help you to make these considerations.
- Micro events and various celebrations like for instance birthdays or EOFY parties should be limited to no more than 100 to 150 guests so you can use regular celebratory venues. If we once again take Australia as an example you can think of something in the vein of premium Sydney wedding venues. The more formal occasions with up to 250 should be held in the facilities like hotels that allow you to use break-out sessions for lunch or refreshments.
- Mid-size events that host up to 1000 guests inevitably need to leverage more multimedia tools so be sure that the venue offers the capacity for rich audiovisual presentations. The vicinity of a hotel or some other accommodation is always a plus.
- Large-scale events usually host up to 10,000 guests and delegates and usually take more than one they to envelop so, aside from the hall capable of supporting so many people, you will also need to take care of the accommodation, dinners, and offsite activities. Schedule all these things some time ahead.
Create A Flexible Budget
As we can see, corporate events can turn to be true logistic nightmares with dozens of different factors that need to be accounted for and that can go off the rails. That is why your budget needs to possess a certain level of flexibility that will help you address all the issues you will most likely have to deal with. Start with the basic conservative assessment and make sure that the budget goes under at least two or three revisions that will cut unnecessary expenses and free up enough money for this emergency fund.
Develop A Comprehensive Marketing Plan
Essentially, your goal shouldn’t be only to put out the word that the event is happening. You need to tell the audience what this whole thing is all about, explain to them why they should be excited, and, finally, build anticipation as the event date nears by. During the event, guests should be encouraged to share their impressions on social media and engage in online chatter in the following days. Your marketing team should also publicize the outcomes of the event and use the gathered feedback for further marketing initiatives.
Set The Audience Up For A Follow-Up
Last but not least, we would like to remind you that you can’t call the event successful if the audience leaves the venue with no useful afterthought or idea of how to take the interaction with your brand to the next level in Sydney wedding venues. So, don’t make the event a self-sufficient affair. Instead, use this opportunity to inform your guests about the follow-up activities, give them some material that will refer them to some other interaction channels, or at least end the affair with some thought-provoking questions the attendees can take home.
We hope these few guidelines will help you to make your next corporate event a true front-page splash and fulfill all the objectives you might set ahead. If utilized properly, these powerful tools can instantly put your company on the radar and give your initiatives some much-needed momentum. Getting there, however, will require a lot of hard work and careful planning. Well, now you know where to start Sydney wedding venues.
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